Regional Business Development Manager, Western Canada
As a Regional Business Development Manager with Labstat and Labs-Mart, Mr. Lum works closely with the organization’s VP and business leaders to grow the company’s portfolios of cannabis, hemp and natural health product solutions throughout Western Canada. Prior to joining Labstat/Labs-Mart in 2019, Mr. Lum worked at Philip Morris as the Business Lead in BC, where he led a provincial sales team in the launch of IQOS, a reduced risk product (Smoke Free Future), which was an entirely new FP-CPG category. Mr. Lum has also occupied sales positions in the beverage alcohol space with Bacardi (2011-2017) and AB InBev (2009-2011). Mr. Lum received his BA RLS, Sports & Recreations (Marketing/Sales) from the University of Alberta in 2006.